The AirTag Dog Collar 3 is Here!

In this restock, I have refined and introduced the new Bark + Shout Standard Product range. 

After launching on Friday last week, there has been much support from you all for the new colours and the new styling across the range. The more astute of you may have also notice a (no so small) update across the website which I am super happy to reveal! 

This new range, colours, and website is the new foundation for Bark + Shout and will inform the visual identity of the brand for the foreseeable future, brining it from 2024 into 2026 and beyond.

Meet the 3.

Every Bark + Shout piece starts with a problem worth solving. The 3 range is a refinement to what was started a few years back.

Here are 3 main improvements:

1. Leads that Stay Put:
We had some feedback that under certain conditions, the old leashes could tighten when pulled on. We've now added a steel oval loop to all leads which now sits on the lead, so the buckle stops creeping along the webbing mid-walk. Set your length once and it holds.

2. Metal where it counts:
One of the most common comments we would see on a video advertising the Fidlock leashes or collars was something like 'I was sold untill... plastic buckle'

The perception is was weak and so to show the construction, i've opted for a version of the Fidlock buckle with a steel plate to show the material split and complimented this with slides and d-rings which are Nickel Coated. They’re tougher where the wear happens and feel as solid as they look.

3. A hook that locks:
Pro leads now come with our SlideLock snap hook. Clip it on, slide it shut, and the gate can’t be knocked open mid-walk.

Bonus: Names that make sense:
I’ve simplified the whole range so you can find the right fit in seconds:

• AirTag Dog Collar 3: 25mm, our everyday collar + 3 Plus: 40mm, for bigger dogs
• 3 Pro / 3 Pro Max: the same two widths with a magnetic Fidlock buckle
• Adjustable Lead 3 / 3 Pro: standard or Fidlock
• Walk Kit 3 / 3 Pro: collar and lead together

The same products, just more refined.

What's next? 

Well, over the next 6 weeks, I will be focusing on a few things - primarily getting a healthy amount of stock manufactured and secondarily making some content documenting the process from behind the scenes. 

If all goes well - we will hit the target of 150 orders by the end of 2026 which will allow me to continue Bark + Shout full time into 2027. 

In the second half of December, I plan to close operations for the holidays and shift my focus over to the Harness and planning a timeline for refining development, testing and finally launch which is planned for March 26th 2027 👀

So... exciting times to come!

I'll see you all in the next one - have a great week 🙏

- Cam

(p.s. you can enter the November Walk Kit Giveaway by commenting something like what harness colours you'd like to see first in the comments on this blog post)